Who We Are
Yellow Dog Ventures fuels growth through strategic planning in media, sports, and wellness, empowering innovative ventures to succeed. Led by Cooper Goldie, the firm has consistently demonstrated a proactive approach to business, always ready to pivot when necessary while maintaining a strong track record of profitability.
One of Yellow Dog Ventures' standout achievements is in the media space with The Players' Tribune, a trailblazer in athlete-driven storytelling. Cooper, one of the founding team members and the 8th overall hire, played a pivotal role in shaping the company’s future. He scaled the athlete marketing department, secured strategic partnerships, and produced award-nominated content, helping to drive business growth and establish The Players' Tribune as a leader in the sports media landscape. Through his efforts, Cooper built alliances with major brands and organizations, amplifying the platform's reach and impact.
Additionally, as the Executive Producer and Talent Booker for Blindsided, The Players' Tribunes’ first mental health-focused podcast, Cooper led the show to significant success. He grew its audience to over 1 million listeners and secured a Webby Award nomination. Through strategic talent booking and collaboration with mental health professionals and athletes, Cooper facilitated authentic discussions around important mental health topics. He also secured The Wounded Warrior Project as the title sponsor, negotiating a six-figure deal that turned the show profitable.
Cooper's first introduction to building a company began with NEwhere, which he founded while still at the University of Southern California alongside five other investors. Identifying a market opportunity in the early rise of vaping and disposable nicotine products, Cooper led the company to quickly become a leader in this rapidly growing industry. This project was Yellow Dog Ventures’ first successful exit, with the acquisition of NEwhere marking a significant milestone in the firm’s history and showcasing Cooper's ability to tap into consumer demand and scale profitable businesses.
Cooper's involvement in the wellness sector is exemplified through his role as Co-Founder & Brand Consultant of CBDfx, where he helped grow the brand from inception into a global leader in the CBD industry. With a focus on health and wellness, CBDfx has garnered over 450,000 satisfied customers and 20,000 five-star reviews, making it a lucrative and sustainable investment. During this time, Yellow Dog Ventures also played a key role in launching CBD.co, the premier online marketplace for CBD products. The success of CBD.co culminated in another successful sale/exit, further underscoring Yellow Dog Ventures' track record of profitable ventures.
At Yellow Dog Ventures, Cooper remains committed to scaling visionary businesses, delivering impactful results, and leveraging strategic partnerships to drive growth across industries.