CREATIVE MEDIA
We specialize in original content development, creating engaging and impactful narratives that resonate with audiences across media platforms. With extensive experience in content production, we’ve led initiatives ranging from video series to podcasts, both long and short form, always with the goal of sparking conversations and connecting with viewers. Our team has worked with high-profile talent, built successful partnerships, and produced award-nominated content. Whether crafting innovative concepts or tapping into trending topics, we focus on creating content that stands out. From initial concept to final delivery, we ensure every project captivates the audience and delivers measurable results.
The Players’ Tribune
Joining the company in 2014 as the company’s 8th hire, Cooper played a pivotal role in shaping the future of athlete-driven storytelling. As one of the initial hires, Cooper helped scale the athlete marketing department, and athlete partnerships, building strategic alliances, and producing award-nominated content. These efforts were integral in positioning The Players' Tribune as a trailblazer in the sports media landscape, where athlete-driven content became a powerful force.
SKILLS
Strategic Content Planning
Brand & Talent Partnerships
Talent Booking
Influencer and Athlete Marketing Strategy
Original Content Development and Execution
High-Impact Digital Advertising Campaigns
BRAND PARTNERSHIPS
In my role working on brand partnerships, I collaborated with brands to identify the right talent for their campaigns, ensuring the chosen individuals aligned with the brand’s goals and deliverables. I created detailed briefs and drafts, developed original content ideas, and pitched branded content concepts to both talent and brands. By managing the full process, from ideation to execution, I helped bring campaigns to life, ensuring both the talent and the brand’s message resonated with the target audience.
Blindsided Podcast & The Wounded Warrior Project
Marquise Lee & United: Path to Football
Houseguests Podcast & Facebook
Jrue Holiday & Army National Guard
DK Metcalf & John Hancock
Candace Parker & Panera Bread
Producer
In my role overseeing content production, I developed original content aimed at starting new conversations and engaging with trending topics in the media space. From short-form videos to long-form series, podcasts, written articles, and multi-episode projects, I created a variety of content across video, audio, and written platforms. Whether it was generating fresh ideas or joining topical discussions, my focus was always on producing engaging, original content that resonated with audiences and drove visibility across platforms.
TALENT BOOKER
As a talent booker, I was responsible for securing high-profile athletes and celebrities for various media opportunities, including podcasts, interviews, and branded content. I worked closely with talent representatives, managers, and agencies to ensure a smooth booking process from outreach to agreement. My role involved identifying the right talent for media campaigns and appearances, negotiating contracts, and aligning talent with the goals of each project. Through strong relationships and an in-depth understanding of the media landscape, I consistently delivered successful talent bookings that elevated the company's media presence.
PRODUCTION ACCOLADE
Nomination: Webby Awards Best Sports Podcast (2022)
BLINDSIDED
MENTAL HEALTH, SPORTS & LIFE
Plan your work and work your plan.
For many athletes, words like these are scripture — permanent signposts lining the long road to success. The very act of pursuing a career in sports often gives a sense of control, a sense of safety. Just stick to the plan. Good things will follow.
That is until life happens. The kind of life that happens while you’re making other plans. Devastating setbacks. Dark thoughts. Debilitating breakdowns. Mental health conditions that force an athlete to ditch their well-laid plans and ask,
“What’s my next play?”
Hosted by former National Hockey League goaltender Corey Hirsch and Psychiatrist Dr. Diane McIntosh, Blindsided allows professional athletes to open up about mental health. The podcast lets listeners hear moments when mental health became the athlete’s most important focus.
Blindsided then dives in deeper. It gets clinical. And it allows listeners to leave with a deeper understanding of mental health conditions that all people face. It then shows how athletes, in particular, face them down.
Season 1: Webby Award Nominated for Best Sports Podcast 2022.
Talent Booked: Kevin Love, Paul Bissonnette, Clint Malarchuk, Kurt Warner, Taylor Townsend, Darryl Sydor, Nate Boyer, Helen Maroulis, Nate Boyer & Bubba Watson.
Season 2: Presented by The Wounded Warrior Project
Talent Booked: Darius Miles, Luke Prokop, Beth King, Kallie Humphries, Georges Laraque, Corey Hirsch, Cody Ware, Everson Griffin, Eddie Kingston & Sheldon Kennedy
SERVICES
As the Executive Producer and Talent Booker for Blindsided, The Players' Tribune's first mental health-focused podcast, Cooper spearheaded the show's growth, amassing an audience of over 1 million listeners and earning a Webby Award nomination. The podcast ran for two seasons, featuring over 20 guests and delivering 24 hours of educational and relatable mental health content.
In collaboration with mental health professionals and athletes, Cooper facilitated candid conversations about critical and often overlooked topics, fostering a deeper understanding that everyone faces their own challenges. The podcast aimed to break the stigma around mental health by encouraging open discussions.
Cooper also secured The Wounded Warrior Project as the title sponsor, negotiating a six-figure deal that drove the show into profitability. Through strategic talent booking, using market insights and audience analysis, Cooper ensured each guest resonated with the podcast's objectives and its audience.
Wicked Mind Podcast
It’s complicated! How often do you hear that when we talk about the mental health care crisis?
It’s not easy, but we can’t be idle. In this podcast, psychiatrist Dr. Diane McIntosh will dismantle the complexity that underlies mental health care delivery.
Through conversations with a broad range of thinkers and practitioners, she will bring a solutioner’s mindset to each conversation, uncovering the small – or the big – ways we can inspire change in mental health care.
SERVICES
Spearheaded marketing and guest booking while overseeing the production and content strategy, resulting in increased audience engagement and digital footprint growth.
·Managed relationships with key stakeholders and influencers, ensuring alignment of campaign goals and smooth execution across digital and social media platforms.
·Led marketing and content strategy for the podcast, managing a six-figure production budget and delivering 360-degree marketing campaigns, resulting in a 75% increase in website engagement and significant audience growth.
